Clark College launches new awareness campaign, special rally this Friday

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This month, Clark College is launching “Penguins Fly,” a new campaign to celebrate the achievements of its students and graduates. The message that Penguins Fly is being shared through television, print, and online advertisements; a new web page; posts on social media using the hashtag #penguinsfly; and Penguins Fly Day, celebrated on Friday, May 15, during which people throughout the community will be wearing special Penguins Fly stickers or buttons to show their connection to Clark. There will also be a special rally on Clark College’s main campus on May 15 to celebrate student achievement.

“We know this theme may strike some as a little odd,” acknowledged Chief Communication Officer Chato Hazelbaker. “We’ve already heard from people saying, ‘But penguins don’t fly!’ But that’s our point: So many of our students have been told that they weren’t capable of achieving their dreams, either because of their backgrounds, age, financial circumstances, previous academic records, or other factors. Penguins Fly is our way of saying that Clark College believes that everyone is capable of creating a brighter future for themselves, and we’re here to help them do it.”

As an open-enrollment community college, Clark College serves a vital role in its community’s social and economic well-being. Seventy-six percent of its career and technical graduates were employed within nine months of graduation. Across the state, 40 percent of all undergraduate students in public four-year institutions began their academic careers at community colleges, where they could take advantage of lower tuition and smaller class sizes. A preview of the Penguins Fly TV advertising can be viewed on Clark College’s YouTube Channel, here.

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